Enterprise data should end in a decision.

KNOWIDEA exists to turn fragmented business evidence into recommendations leaders can inspect, challenge, and act on—with the reasoning attached.

The problem was never a lack of dashboards.

Across strategy, operations, and applied science, our founders saw the same failure pattern: teams had more information than ever, yet consequential decisions still depended on manual synthesis, stale reports, and disconnected judgment.

KNOWIDEA was built to close that gap. We connect the evidence a business already has, place it in market and operational context, and turn it into a recommendation that can withstand scrutiny.

The goal is not more analysis. It is a clearer decision, reached sooner, with the rationale visible to everyone responsible for the outcome.

How we build

Evidence must travel with the recommendation.

A decision is only useful when the people responsible for it can inspect the sources, assumptions, constraints, and reasoning behind it.

Human judgment stays in the loop.

KNOWIDEA is built to strengthen executive judgment—not replace it. The system structures the evidence; leaders retain ownership of the decision.

Outcomes should improve the next decision.

Recommendations become more valuable when teams can compare what was expected with what happened and carry that learning forward.

The decision layer above your existing stack.

KNOWIDEA works with the systems and teams already inside the business. It does not replace judgment, BI, or the source systems that produce the signal. It connects them around the decision.

Connect the evidence

Bring operational, financial, people, customer, and market inputs into one decision context.

Test the context

Examine benchmarks, assumptions, constraints, scenarios, and downside before a recommendation is presented.

Deliver the action

Give leaders a ranked recommendation with confidence, rationale, and a practical path forward.

Built by people who have lived the problem.

Yatharth Sejpal

Co-founder & CEO

A strategy and operations leader with experience across TD, Manulife, and Mercer. Yatharth leads KNOWIDEA's product and commercial direction.

Brian Zhengyu Li

Co-founder & CTO

A former AWS Applied Scientist and neurosymbolic AI researcher. Brian leads KNOWIDEA's technical architecture and verified predictive systems.

Bring us the decision that matters.

We will show you how KNOWIDEA structures the evidence, tests the assumptions, and produces a decision-ready recommendation.